Prerequisite(s)

1. Minimum Matriculation or Equivalent
2. Having a Personal Computer (with average specifications)
3. Able to read, write and understand the English language

About this Course

Want to turn your passion for social media into a career? In this course, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, this program will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising

Course Objective

You will be able to: · Understand the role and importance of digital marketing. · Develop theoretical and practical skills in digital marketing. · Learn and apply marketing strategies through digital channels. · Assess all available methods to determine the best possible online strategy. · Understand the role of both digital and conventional marketing; distinguishing the intersection of online and offline strategies. · Identify and present how the business can be scaled with an optimal marketing plan. · Build and reach a target audience on various online platforms. · Creating a professional freelance profile